TBM Executive Primer

Get Introduced to the Framework of Disciplines that Drive Value Conversations for the World’s Leading Organizations

The Technology Business Management (TBM) Executive Primer is a complimentary 2-hour introduction to the TBM framework of disciplines and value conversations for improving IT’s contribution to business performance. The course is designed for senior executive leaders who want to expand their business acumen and learn how forward-thinking CIOs from companies like AIG, State Farm, Stanley Black & Decker, Mastercard, Anthem, and hundreds of other companies are using facts and transparency to change their conversations with the business. 


Course Benefits: 

TBM program leaders, CIOs and CFOs should consider this course as part of a comprehensive approach for driving organizational adoption of business management practices and disciplines. The course helps: 

  • Demonstrate that TBM is an industry-driven discipline based on standards, best practices and lessons learned from hundreds of leading enterprises 
  • Reinforce that TBM is not just the job of a few but that it enables value conversations by anyone responsible for cost, consumption, quality, risk and other tradeoffs made by IT, finance and LOB leaders 
  • Show data owners why they are an integral part of the TBM program and that transparency will help them justify resources, influence demand and facilitate tough decisions 
  • Reveal that TBM is not just about cost savings but helps create a data-driven approach to all big decisions about technology-related resources, risks, costs, and outcomes


Learning Objectives: 

During this interactive, classroom-style training, you will learn: 

  • Why Technology Business Management is essential in modern enterprises 
  • How transparency drives efficiency and shapes business demand 
  • How IT can refine its practices to be a better service provider and value partner to the rest of the business 
  • Who should use the insights from TBM to make fact-based decisions 
  • The essential tools of TBM, including the framework, taxonomy, model, and metrics 
  • Fundamentals of TBM disciplines including creating transparency, delivering value for money, shaping demand and planning and governing for value 
  • The four value conversations of TBM and their associated management metrics 


Continuing Education Credits (CPE / CLP / CEU / CEC) 

The TBM Council provides evidence of course completion to all students who take the course. The evidence may be used to help satisfy continuing education requirements (2 hours of credit) for certifications you hold, including the Certified TBM Executive® (CTBME), Certified Public Account® (CPA®), PMI Project Management Professional (PMP)® and more. 

Upcoming Courses: